We recently joined the good folk at WeAreAcuity and Ashton's Franchise Consulting to talk about the relationship between the Corporate Franchise and the Local Franchisee.
Over 35 minutes in our Talking Local podcast we discuss the value of national & local marketing for franchise brands & how they can deliver brand value consistently and effectively across their decentralised local franchisee network.
We discuss how you can:
- Effectively maintain brand consistency across ALL franchise touch points
- Get franchisees pulling together as part of ‘ONE’ marketing team.
- Make it easier for franchisees to do MORE effective local marketing.
If you are working with an established global, national or ambitious, growing brand in the Franchise sector, whether in a Sales, Marketing, Brand or Procurement capacity, and are struggling across any of these areas, you’ll want to hear what we have to say. Not only will you discover how common these challenges are across all sectors, but also some great ideas on how to tackle them.
To hear the podcast, please download here